Taking DécorFurniture.com to the Next Level of E-Commerce

decorarticle of furniture. com pull up stakes utilize an off the shelf CRM operation in lieu of an ERP system. Customer Relationship Management applications go forth enhance the marketing, sales, and customer expediency aspect of interior designarticle of furniture. com by handling the data about the connections grizzly and succeeding(a) customers. The CRM application forget plow the call center function to be added to the company. This go forth champion in reaching the goal of improving the companys relationship with its customers.Proper training leave behind be given to the agents, briefing them on the CRM applications goal of improving relationships in order to ensure that the cost of the program will non have to balloon out of proportion before showing results. Business Processes Business Process benefit is an essential part of decor Furniture. There argon numerous of individuals surfing the internet in this solid ground of fast-paced technology. There is a nee d for Decor Furniture to retain up with the demands of these individuals, potential customers and old patrons. There is a need, therefore, for flexibility in changing the status quo of the e- short letter.Web design, marketing strategies, web operate utilise, and new(prenominal)(a) applications integrated in the companys trade must be constantly reviewed for effectiveness in the business growth. The online community is a fast-changing thing and Decor Furniture must constantly keep up through with(predicate) the upgrading of softwargon and mechanisms. Business processes constantly monitor work feasts or the way the business transactions flow from the start to the end. XML will be used for the companys site. This will help in tutelage the web site flexible to change given the simplicity and universality of the code.It will be used as the language to connect the workflow processes involved. The use of Wf-XML will reduce integration costs. It will withal be easier to operate as it can be handled by anyone who is XML literate. Decor Furniture will in addition make use of a language translating web service in order to provide its services in different languages online. This will help in the goal of reaching more individuals with the products it offers. Business news program Planning and Funding As a start-up e-business stemming from an offline company with a small target of customers, Decor Furniture will not yet employ the use of business science.However, it will target the integration of a business intelligence application when the company grows and its customers and sales increase. Waiting and not implementing a business intelligence application immediately will also give ample time for planning the program. Once the business has taken off and funds have increased through the companys profits and through outside investors attracted through the companys highly competent marketing strategies, business intelligence will be integrated.Because business int elligence will only be applied once the company is big and funds are enough to sustain the program, OLAP will be an option for Decor Furniture. This is because OLAP is multidimensional and will give a wider array of choices with regard to the tasks that need to be accomplished by the system. Data mine will not be used because some studies have sh admit that such procedures, such as the foodstuff Basket Analysis, are not effective. Customers may buy a certain product for different reasons not simply because of certain aspects of their identity avail suitable in the data to be mined.Assessing Decor Furniture as a Small Business Before the advent of the internet, furniture was viewed in a companys showroom, ordered, and only then delivered to the customers residence or office. This process can be thin out short, however, by allowing DecorFurniture. com to go online. The strategy to be applied will involve the creation of a company website which will not only serve as a brochure for the different products but which will also integrate a purchasing feature where customers can order their products and pay via PayPal or other such B2C systems.This allows the company to reach more individuals than it usually would. Even individuals not living near Decor Furnitures main stores would be able to view and opt to buy their products. Marketing hold in the strategy planning for Decor Furniture is its aspect as an online market. As stated above, Decor Furniture will be placed on the online market because this broadens its pool of customers. Marketing will include the use of online ads, electronically mailing potential customers, and having different kinds of advertising multimedia, such as commercials on YouTube for the advancement of the products.The companys site will be made sure to have an attractive and welcome template. Navigation around the site will be made easier with a site map and promos will be placed on the home page to attract the potential customers to co ntinue on to the aftermath of the products. Marketing programs will be outsourced. This is to reduce costs, via cheaper labor in the outsourcing companies, and to ensure that the newly started online market of Decor Furniture will be marketed expertly even from the start. Outsourcing may be stopped in the future once the company has gained ground on the military man Wide Web. Legal Matters Privacy, IPR and TaxAlong with the uncharted land of the web, numerous companies starting an e-business are unsure of the boundaries of their legal rights. Many customers are also afraid of violation of their own rights in purchasing over the internet. Privacy and stealing identity information keep customers on their guard. This will be avoided by including privacy policies or agreement terms on the site as puff up as by clear explanation of why certain information is being asked of the client. Proper story work will be filed in the local government to ensure that taxation of the transaction s make on the DecorFurniture. com site will be assured.This will ensure that the e-business dealings are legal and accounted for. This is in all probability the most essential legal aspect the company faces because its main purpose for going online is to be able to establish more customers through an online market. The domain name, company logo and tag lines will be secure as well to protect the company from imitations and posers. Management Issues An important management trend that is good to keep in mind when dealing with online business is outsourcing. Running an e-business entails paying attention to numerous details that arent part of what your business is really about.Advertisements, creation of web designs, writing of the sites content are all things that will be outsource in DecorFurniture. com. Going online has given Decor Furniture access to the entire world as a pool for potential customers. Through transnational shipping, global service will be offered. Shipping ins urance as well as local tax in the customers country will not be part of the services available to the international customers. This will extend the possibilities for DecorFurniture. com and will take full advantage of its choice to go online.Conclusion Decor Furniture can maximize its online presence through the use of the various resources it can find available on the internet. Developing a strong presence online is essential in order to attract new customers and to col the companys name. Creating an impressive web site and coupling this with effective marketing strategies will help Decor Furniture become a household name when it comes to online purchasing. However, in order for the company to dress hat have its customers keep coming back, it has to establish a good relationship with the.This can be launch through CRM applications that will be integrated into the company. Eventual use of business intelligence applications, which will be capable of analyzing sales data, will als o assist the company in getting to know violate the customers and target audience for sales. Decor Furniture has a bright future ahead on the World Wide Web. Unlike many dot com businesses, it has a very good chance at sightly a stable success online. Through careful planning of business strategies and implementation of the same, this e-business will be booming in no time.There are many features of e-business that put it above offline businesses. Numerous aids and options are available to the online company and it can more easily reach a larger audience of individuals. However, there must be proper planning, implementation of these plans, and use of e-business strategies in order for success to be attained. case Vindevogel, B. , Van den Poel, Dirk, and Wets, Geert. Why promotion strategies based on market basket analysis move intot work. Expert Systems with Applications, 28 (1991) 583-590.